﻿<?xml version="1.0" encoding="utf-8"?><rss xmlns:itunes="http://www.itunes.com/DTDs/Podcast-1.0.dtd" version="2.0"><channel><title>McKinsey on High Tech Podcasts</title><link>http://www.mckinsey.com/clientservice/hightech/</link><description>McKinsey on High Tech Podcasts featuring interviews with leaders and experts from McKinsey &amp; Company's High Tech Practice.  The podcast offers insights and perspectives on High Tech industry related topics, based on original business research developed by McKinsey's High Tech Practice.</description><language>en-us</language><copyright>McKinsey and Company</copyright><lastBuildDate>Mon, 02 Aug 2005 08:58:17 -0800</lastBuildDate><pubDate>Mon, 02 Aug 2005 14:13:55 -0800</pubDate><generator>http://www.movabletype.org/?v=3.15</generator><docs>http://blogs.law.harvard.edu/tech/rss</docs><itunes:author>McKinsey High Tech</itunes:author><itunes:subtitle>McKinsey High Tech</itunes:subtitle><itunes:summary>McKinsey on High Tech Podcasts featuring interviews with leaders and experts from McKinsey &amp; Company's High Tech Practice.  The podcast offers insights and perspectives on High Tech industry related topics, based on original business research developed by McKinsey's High Tech Practice.</itunes:summary><itunes:owner><itunes:email>high-tech_practice@mckinsey.com</itunes:email></itunes:owner><category>Business</category><itunes:category text="Business"></itunes:category><itunes:category text="Business">  <itunes:category text="Business" /></itunes:category><itunes:image href="http://mckinseyhightech.com/ftp/Podcasting/HT_podcast_graphic.jpg" />


<item>  <title>Talent in Turbulent Times</title>   <link>http://www.mckinsey.com/clientservice/hightech/</link>  <enclosure url="http://mckinseyhightech.com/ftp/Podcasting/HT_Talent_in_Turbulent_Times.mp3" length="11667856" type="audio/mpeg"/>  <description>During the global economic crisis, companies have been tasked with addressing current challenges while positioning themselves for the medium and long term. One key area that all companies need to consider is talent management, which includes recruitment, retention, compensation, and organization size and structure. McKinsey &amp; Company has developed detailed research on how companies should be thinking about managing their talent pools in the current economic environment. McKinsey's research on Talent in Turbulent Times is discussed by Asmus Komm, a leader of McKinsey's Global Telecom Practice. The McKinsey on High Tech podcast is hosted by David Cheifetz, Manager of McKinsey's North American High Tech and Telecom Practice.</description>   </item>

<item>  <title>Web 2.0</title>   <link>http://www.mckinsey.com/clientservice/hightech/</link>  <enclosure url="http://mckinseyhightech.com/ftp/Podcasting/HT_web20.mp3" length="14359213" type="audio/mpeg"/>  <description>Over the last several years, the next generation of online collaboration and connectivity tools have emerged as a class of technologies and approaches termed as "Web 2.0". Such tools, which include blogs, wikis, podcasts and social networking, are being increasingly employed within corporate environments. McKinsey &amp; Company has implemented an annual survey of the use of Web 2.0 by large organizations, and has identified rich insights on how organizations can successfully use Web 2.0. McKinsey's Web 2.0 research is discussed by Andy Miller, a leader in McKinsey's High Tech and Telecom Practice. The McKinsey on High Tech podcast is hosted by David Cheifetz, Manager of McKinsey's North American High Tech and Telecom Practice.</description>   </item>

<item>  <title>Smart Grids</title>   <link>http://www.mckinsey.com/clientservice/hightech/</link>  <enclosure url="http://mckinseyhightech.com/ftp/Podcasting/HT_Smart_Grids.mp3" length="19942545" type="audio/mpeg"/>  <description>Smart Grid strategy encompasses a portfolio of initiatives across energy generation, transmission, distribution, and consumption.  As Smart Grid technologies are developed and commercialized, they offer the promise to positively impact energy conservation, energy costs, quality of service, reliability and safety, and integration of the energy grid with additional sources of energy generation and consumption. McKinsey's Smart Grid research is discussed by Humayun Tai, a leader of McKinsey's Global Power and Natural Gas Practice, and Adrian Booth, a leader in McKinsey's High Tech and Telecom Practice. The McKinsey on High Tech podcast is hosted by David Cheifetz, Manager of McKinsey's North American High Tech and Telecom Practice.</description>   </item>

<item>  <title>Investor Communications</title>   <link>http://www.mckinsey.com/clientservice/hightech/</link>  <enclosure url="http://mckinseyhightech.com/ftp/Podcasting/HT_Investor_Communications.mp3" length="9944752" type="audio/mpeg"/>  <description>Many executives spend a significant portion of their time communicating with their investors. But, according to McKinsey research, executive time would be better spent by focusing on specific investor segments. McKinsey's research on investor communications is discussed by Werner Rehm, a leader of McKinsey's High Tech and Telecom Practice and McKinsey's Corporate Finance Practice. The McKinsey on High Tech podcast is hosted by David Cheifetz, Manager of McKinsey's North American High Tech and Telecom Practice.</description>   </item>

<item>  <title>High Tech in a downturn</title>   <link>http://www.mckinsey.com/clientservice/hightech/</link>  <enclosure url="http://mckinseyhightech.com/ftp/Podcasting/HT_High_Tech_in_a_downturn.mp3" length="9866385" type="audio/mpeg"/>  <description>As the global economy spirals into recession, retrenchment seems to be the order of the day for many High Tech companies. However, research conducted by McKinsey and Company on past downturns has identified opportunities for some High Tech companies to improve their positions relative to their competitors. McKinsey's research on High Tech in the downturn is discussed by Eric Kutcher and Dilip Wagle, leaders of McKinsey's High Tech and Telecom Practice. The McKinsey on High Tech podcast is hosted by David Cheifetz, Manager of McKinsey's North American High Tech and Telecom Practice.</description>   </item>


<item>  <title>I-Consumer</title>   <link>http://www.mckinsey.com/clientservice/hightech/</link>  <enclosure url="http://mckinseyhightech.com/ftp/Podcasting/HT_iconsumer.mp3" length="14685036" type="audio/mpeg"/>  <description>The continuing evolution of the online world and the development of a new generation of consumer devices have driven a broad shift in consumer behaviors. To understand these shifts and their broader implications, McKinsey &amp; Company has launched a comprehensive market research effort looking at consumer behaviors online, across the myriad types of online content and services on the one hand, and across the different devices used to access the Internet including PCs and mobile handsets. McKinsey's I-Consumer research is discussed by Bertil Chappuis, a leader of McKinsey's High Tech and Telecom Practice. The McKinsey on High Tech podcast is hosted by David Cheifetz, Manager of McKinsey's North American High Tech and Telecom Practice.</description>   </item>


<item>  <title>Lean Software Development</title>   <link>http://www.mckinsey.com/clientservice/hightech/</link>  <enclosure url="http://mckinseyhightech.com/ftp/Podcasting/HT_Lean_software.mp3" length="16909624" type="audio/mpeg"/>  <description>"Lean" methodology is often used in manufacturing settings to reduce costs, improve quality, and eliminate waste. McKinsey &amp; Company has been developing approaches to apply lean principles to the software development process. McKinsey's efforts are discussed by Krish Krishnakanthan, a leader of McKinsey's High Tech and Telecom Practice. The McKinsey on High Tech podcast is hosted by David Cheifetz, Manager of McKinsey's North American High Tech and Telecom Practice.</description>   </item>


<item>  <title>Software as a Service (SaaS 2.0)</title>   <link>http://www.mckinsey.com/clientservice/hightech/</link>  <enclosure url="http://mckinseyhightech.com/ftp/Podcasting/HT_Software_as_a_Service_2.mp3" length="10568833" type="audio/mpeg"/>  <description>Software as a Service (SaaS 2.0) has continued to evolve as an important trend transforming the Software world and increasingly impacting overall corporate IT strategy in both large enterprises and small and medium size businesses. McKinsey &amp; Company's has conducted multiple waves of research on SaaS, tracking its initial development and proliferation, and its broader implications. McKinsey's research on SaaS is discussed by Abhijit Dubey, a leader of McKinsey's High Tech and Telecom Practice. The McKinsey on High Tech podcast is hosted by David Cheifetz, Manager of McKinsey's North American High Tech and Telecom Practice.</description>   </item>


<item>  <title>Improving Return on Marketing Investment (Marketing ROI) in High Tech</title>   <link>http://www.mckinsey.com/clientservice/hightech/</link>  <enclosure url="http://mckinseyhightech.com/ftp/Podcasting/HT_Improving_Return_on_Marketing_Investment.mp3" length="10568833" type="audio/mpeg"/>  <description>High Tech companies typically invest extensively on marketing their products and services across multiple channels and geographies, leveraging a variety of marketing vehicles. However, these companies often struggle to successfully measure the impact and effectiveness of their various marketing efforts, and are concerned that a significant portion of their investments may be redundant or wasted. McKinsey and Company has invested extensively in research designed to help companies maximize their marketing return on investment (Marketing ROI) by focusing on a broadly defined set of marketing spending levers, identifying the key areas where marketing can have the most impact, and applying detailed analytics to monitor and track program effectivess. McKinsey Marketing ROI research is discussed by Simon Blackburn, Roxane Divol, and David Doctorow, three leaders in McKinsey's High Tech and Telecom Practice. The McKinsey on High Tech podcast is hosted by David Cheifetz, Manager of McKinsey's North American High Tech Practice.</description>   </item>



<item>  <title>The Evolution of the Solar Power Industry</title>   <link>http://www.mckinsey.com/clientservice/hightech/</link>  <enclosure url="http://mckinseyhightech.com/ftp/Podcasting/HT_The_Evolution_of_the_Solar_Power_Industry.mp3" length="22870128" type="audio/mpeg"/>  <description>Solar energy has long been on the list of alternative energy sources, yet its global impact has been limited by technology constraints and high costs. As solar technologies improve and the cost of electricity generated by fossil fuels rises, solar power is now becoming more economically attractive. McKinsey's research on the development of emerging solar technologies and its implication for solar tech players, utilities, enterprises, consumers and investors is discussed by Dickon Pinner, a leader of McKinsey's High Tech and Telecom Practice. The McKinsey on High Tech podcast is hosted by David Cheifetz, Manager of McKinsey's North American High Tech and Telecom Practice.</description>   </item>

<item>  <title>Globalization in Aerospace</title>   <link>http://www.mckinsey.com/clientservice/hightech/</link>  <enclosure url="http://mckinseyhightech.com/ftp/Podcasting/HT_Globalization_in_Aerospace_v3.mp3" length="23407644" type="audio/mpeg"/>  <description>Global demand for commercial aircraft is currently met by narrow list of aerospace companies based in a small number of countries. However,  McKinsey research suggests that the list of countries supplying commercial aircraft will grow over the coming years as several nations develop their own aerospace industries into global players.  McKinsey's research on Globalization in Aerospace is discussed by Maxence Vancauwenberghe, a leader of McKinsey's Aerospace and Defense Practice. The McKinsey on High Tech podcast is hosted by David Cheifetz, Manager of McKinsey's North American High Tech and Telecom Practice.</description>   </item>


<item>  <title>What the Capital Markets Are Telling Us About The Indian IT Services Industry</title>   <link>http://www.mckinsey.com/clientservice/hightech/</link>  <enclosure url="http://mckinseyhightech.com/ftp/Podcasting/HT_What_the_Capital_Markets_Are_Telling_Us_About_The_Indian_IT_Services_Industry.mp3" length="10469449" type="audio/mpeg"/>  <description>There are many insights that can be derived from examining how the capital markets view different industry sectors. McKinsey and Company has been looking at what the capital markets tell us about the Indian IT outsourcing companies: how they are viewed today, what their future prospects are, and what the markets perceive as their greatest long term challenges. McKinsey's research on the Indian IT outsourcing industry is discussed by Werner Rehm, a leader of McKinsey's Corporate Finance group. The McKinsey on High Tech podcast is hosted by David Cheifetz, Manager of McKinsey's North American High Tech and Telecom Practice.</description>   </item>

<item>  <title>Mobile Video</title>   <link>http://www.mckinsey.com/clientservice/hightech/</link>  <enclosure url="http://mckinseyhightech.com/ftp/Podcasting/HT_Mobile_Video.mp3" length="10469449" type="audio/mpeg"/>  <description>McKinsey has been involved in extensive research on the rapidly evolving world of mobile media, looking at the future of digital content services and what is happening at the intersection of telecom, media and high tech. One of the most exciting segments is mobile video which, although perhaps viewed as a marginal or niche market, has the opportunity to become mass market if players across the value chain place the right bets. The future of mobile video is discussed in this podcast with Daniel Pacthod and Steve Rudolph, leaders in the Digital Content and Services Initiative. The podcast is hosted by David Cheifetz, Manager of the McKinsey's North American High Tech Practice.</description>   </item>

<item>  <title>Go-to-Market in SMB</title>   <link>http://www.mckinsey.com/clientservice/hightech/</link>  <enclosure url="http://mckinseyhightech.com/ftp/Podcasting/HT_Developing_a_Go_To_Market_Model_in_the_SMB_Space_in_High_Tech.mp3" length="10469449" type="audio/mpeg"/>  <description>Globally almost 60% of total spending on IT comes from the small and medium business (SMB) segments. Going forward, these segments are expected to grow, in some cases, almost three times as fast as the enterprise segment, offering a large potential profit pool for providers. McKinsey has developed extensive proprietary research aimed at helping companies optimize their go-to-maket strategies for the small and medium business space. This podcast features an interview with Darren Pleasance, the leader of McKinsey's High Tech Marketing &amp; Sales Practice, who discusses the research and its findings.</description>   </item>

<item>  <title>Labor Interactions</title>   <link>http://www.mckinsey.com/clientservice/hightech/</link>  <enclosure url="http://mckinseyhightech.com/ftp/Podcasting/HT_Labor_Interactions.mp3" length="10469449" type="audio/mpeg"/>  <description>McKinsey has been involved in extensive research into the changing scope of labor interactions and the subsequent implications for companies. "Interactions" are defined as search, coordination, and monitoring in the exchange of goods, services and information. Although interactions growth in itself is not value-creating, companies and industries that effectively leverage interactions will likely be able to create lasting competitive advantage. This podcast features an interview with Brad Johnson, a leader of McKinsey's Interaction Thought Leadership effort.</description>   </item>

<item>  <title>Value Creation in the Semiconductor Industry</title>   <link>http://www.mckinsey.com/clientservice/hightech/</link>  <enclosure url="http://mckinseyhightech.com/ftp/Podcasting/HT_Value_Creation.mp3" length="10469449" type="audio/mpeg"/>  <description>Much of the tremendous growth in High Tech over the last three decades has been driven by the increasing power of semiconductors. However, McKinsey research demonstrates that the semiconductor industry is actually a tough place to be; over the last ten years, the Semiconductor industry has actually been a net destroyer of economic value. This podcast features an interview with Stefan Heck, the leader of McKinsey's Semiconductor Practice, who discusses McKinsey's research and its implications. 
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