http://www.mckinsey.com/clientservice/hightech/McKinsey on High Tech Podcasts featuring interviews with leaders and experts from McKinsey & Company's High Tech Practice. The podcast offers insights and perspectives on High Tech industry related topics, based on original business research developed by McKinsey's High Tech Practice.en-usMcKinsey and CompanyMon, 02 Aug 2005 08:58:17 -0800Mon, 02 Aug 2005 14:13:55 -0800http://www.movabletype.org/?v=3.15http://blogs.law.harvard.edu/tech/rssMcKinsey High TechMcKinsey High TechMcKinsey on High Tech Podcasts featuring interviews with leaders and experts from McKinsey & Company's High Tech Practice. The podcast offers insights and perspectives on High Tech industry related topics, based on original business research developed by McKinsey's High Tech Practice.high-tech_practice@mckinsey.comBusiness http://www.mckinsey.com/clientservice/hightech/ High Tech companies typically invest extensively on marketing their products and services across multiple channels and geographies, leveraging a variety of marketing vehicles. However, these companies often struggle to successfully measure the impact and effectiveness of their various marketing efforts, and are concerned that a significant portion of their investments may be redundant or wasted. McKinsey and Company has invested extensively in research designed to help companies maximize their marketing return on investment (Marketing ROI) by focusing on a broadly defined set of marketing spending levers, identifying the key areas where marketing can have the most impact, and applying detailed analytics to monitor and track program effectivess. McKinsey Marketing ROI research is discussed by Simon Blackburn, Roxane Divol, and David Doctorow, three leaders in McKinsey's High Tech and Telecom Practice. The McKinsey on High Tech podcast is hosted by David Cheifetz, Manager of McKinsey's North American High Tech Practice. http://www.mckinsey.com/clientservice/hightech/ Solar energy has long been on the list of alternative energy sources, yet its global impact has been limited by technology constraints and high costs. As solar technologies improve and the cost of electricity generated by fossil fuels rises, solar power is now becoming more economically attractive. McKinsey's research on the development of emerging solar technologies and its implication for solar tech players, utilities, enterprises, consumers and investors is discussed by Dickon Pinner, a leader of McKinsey's High Tech and Telecom Practice. The McKinsey on High Tech podcast is hosted by David Cheifetz, Manager of McKinsey's North American High Tech and Telecom Practice. http://www.mckinsey.com/clientservice/hightech/ Global demand for commercial aircraft is currently met by narrow list of aerospace companies based in a small number of countries. However, McKinsey research suggests that the list of countries supplying commercial aircraft will grow over the coming years as several nations develop their own aerospace industries into global players. McKinsey's research on Globalization in Aerospace is discussed by Maxence Vancauwenberghe, a leader of McKinsey's Aerospace and Defense Practice. The McKinsey on High Tech podcast is hosted by David Cheifetz, Manager of McKinsey's North American High Tech and Telecom Practice. http://www.mckinsey.com/clientservice/hightech/ There are many insights that can be derived from examining how the capital markets view different industry sectors. McKinsey and Company has been looking at what the capital markets tell us about the Indian IT outsourcing companies: how they are viewed today, what their future prospects are, and what the markets perceive as their greatest long term challenges. McKinsey's research on the Indian IT outsourcing industry is discussed by Werner Rehm, a leader of McKinsey's Corporate Finance group. The McKinsey on High Tech podcast is hosted by David Cheifetz, Manager of McKinsey's North American High Tech and Telecom Practice. http://www.mckinsey.com/clientservice/hightech/ McKinsey has been involved in extensive research on the rapidly evolving world of mobile media, looking at the future of digital content services and what is happening at the intersection of telecom, media and high tech. One of the most exciting segments is mobile video which, although perhaps viewed as a marginal or niche market, has the opportunity to become mass market if players across the value chain place the right bets. The future of mobile video is discussed in this podcast with Daniel Pacthod and Steve Rudolph, leaders in the Digital Content and Services Initiative. The podcast is hosted by David Cheifetz, Manager of the McKinsey's North American High Tech Practice. http://www.mckinsey.com/clientservice/hightech/ Globally almost 60% of total spending on IT comes from the small and medium business (SMB) segments. Going forward, these segments are expected to grow, in some cases, almost three times as fast as the enterprise segment, offering a large potential profit pool for providers. McKinsey has developed extensive proprietary research aimed at helping companies optimize their go-to-maket strategies for the small and medium business space. This podcast features an interview with Darren Pleasance, the leader of McKinsey's High Tech Marketing & Sales Practice, who discusses the research and its findings. http://www.mckinsey.com/clientservice/hightech/ Software as a Service (SaaS) is an important trend in the Information Technology (IT) space. It is an emerging delivery model, where software applications are delivered over the internet and paid for on a metered or per user basis. While still a small percentage of software industry revenues, SaaS has the potential to transform areas of the corporate IT world and significantly impact the software industry as a whole. This podcast features an interview with Dilip Wagle, the leader of McKinsey's Software as a Service knowledge initiative. http://www.mckinsey.com/clientservice/hightech/ McKinsey has been involved in extensive research into the changing scope of labor interactions and the subsequent implications for companies. "Interactions" are defined as search, coordination, and monitoring in the exchange of goods, services and information. Although interactions growth in itself is not value-creating, companies and industries that effectively leverage interactions will likely be able to create lasting competitive advantage. This podcast features an interview with Brad Johnson, a leader of McKinsey's Interaction Thought Leadership effort. http://www.mckinsey.com/clientservice/hightech/ Much of the tremendous growth in High Tech over the last three decades has been driven by the increasing power of semiconductors. However, McKinsey research demonstrates that the semiconductor industry is actually a tough place to be; over the last ten years, the Semiconductor industry has actually been a net destroyer of economic value. This podcast features an interview with Stefan Heck, the leader of McKinsey's Semiconductor Practice, who discusses McKinsey's research and its implications.